RafaelThofehrn CV ↗

Bla Bla Bla — Shopify Store

Online store for Bla Bla Bla Brand. I planned the website structure, standardised the product catalogue, wrote the copy, handled SEO and built the whole store from scratch on Shopify so the client can manage it themselves.

Built on ShopifyWeb & AppsShopifySEOCopywritingCatalogue structure

Please note: This website may have been changed by the client since I delivered it, so the live version can differ from the original build.

Bla Bla Bla — Shopify Store — screenshot 1
Bla Bla Bla — Shopify Store — screenshot 2
Bla Bla Bla — Shopify Store — screenshot 3
Bla Bla Bla — Shopify Store — screenshot 4
Bla Bla Bla — Shopify Store — screenshot 5
Bla Bla Bla — Shopify Store — screenshot 6
Bla Bla Bla — Shopify Store — screenshot 7
Bla Bla Bla — Shopify Store — screenshot 8

Challenge

Turn a loose product range into a clear, consistent online store that the client can run without a developer.

What I did

  • Website structure and navigation
  • Standardised the products: naming, categories, variants and descriptions
  • Wrote the product and page copy
  • SEO setup: titles, descriptions, collections and alt text
  • Built from scratch on Shopify and handed over for the client to control